The cannabis business is first and foremost, a business. As more states—like California, Colorado and Washington—legalize marijuana in piecemeal fashion, marketers are grappling with an increasingly byzantine web of region-by-region regulation. Gone is the image of the weed smoker as stoner. Today’s cannabis consumer is just as likely to be an executive combatting anxiety or a retiree soothing aches and pains.
On June 4, join Ad Age to hear how marijuana companies including Sherbinskis and Greenlane are primed to meet demand with luxe retail experiences and grown-up brands.
Tuesday, June 4, 2019
6:00 p.m. - 8:30 p.m. EDT
685 Third Ave, 10th Floor
New York, NY 10017
Ad Age Inside Pages is a series of intimate events that lets you hear straight from the marketers on the front lines, giving you a behind-the-scenes look at the news and topics capturing the industry’s attention. Stay tuned for more topics throughout the year.